If you’ve explored cannabis, you’ve probably heard the term THC. Short for tetrahydrocannabinol, THC is the primary compound in cannabis responsible for its well-known psychoactive effects — the “high.” But there’s much more to THC than meets the eye.
At Pepe Cannabis Store in Burlington, we believe in making cannabis knowledge simple, approachable, and helpful. Here’s a breakdown of what THC is, how it works, and why it’s so central to the cannabis experience.
The Basics: What Does THC Do?
THC interacts with the body’s endocannabinoid system (ECS), a network of receptors that help regulate things like mood, memory, sleep, and appetite. When THC binds to CB1 receptors in the brain and nervous system, it produces the euphoric and relaxing effects cannabis is known for.
Consumers often report:
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Elevated mood and euphoria
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Heightened sensory perception
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Relaxation and stress relief
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Increased appetite
The exact experience depends on your tolerance, dose, and the cannabis strain or product you choose.
A Short History of THC
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1964: THC was first isolated and identified by Israeli chemist Dr. Raphael Mechoulam.
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1970s–1990s: Research expanded, uncovering the endocannabinoid system and THC’s role in it.
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2018: Cannabis legalization in Canada made THC products legally available in stores like Pepe.
Today, THC remains one of the most studied cannabinoids in the world, with a wide range of consumption methods available.
Different Types of THC Products
In Ontario, THC comes in many formats — each with a different onset time and duration.
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Dried Flower: Classic option, rolled or smoked.
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Vape Carts & Disposables: Quick onset, discreet, strain-specific.
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Edibles: Gummies, chocolates, and beverages (10mg THC max per package in Canada).
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Concentrates: Live resin, shatter, hash, and oils for high potency.
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Topicals: Lotions or balms that don’t produce a high but may offer localized effects.
THC vs. Other Cannabinoids
THC often takes the spotlight, but it’s just one of many cannabinoids in the plant. Others like CBD, CBG, and CBN play their own roles — sometimes balancing THC’s effects or creating unique blends.
The entourage effect describes how cannabinoids and terpenes work together, making each strain’s experience unique.
Why THC Matters
THC isn’t just about getting high — it’s about exploring cannabis in the way that best fits your lifestyle. Whether you prefer the clean flavour of a live resin cart, the slow build of an edible, or the traditional feel of flower, THC remains at the heart of the cannabis experience.
THC Isn’t the Only Measure of Quality
While THC often gets the most attention, it’s only one piece of the cannabis puzzle. A product with sky-high THC doesn’t automatically mean it’s the best. True cannabis quality comes from a combination of factors:
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Terpenes: These aromatic compounds give each strain its unique flavour, aroma, and nuanced effects. A 20% THC strain rich in terpenes can often feel more satisfying than a 30% strain with little terpene content.
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Flavour: A smooth, pleasant taste is a strong indicator of well-grown and well-cured cannabis.
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Lineage and genetics: Strain heritage plays a huge role in how cannabis performs — some genetics are known for potency, while others shine in flavour or balance.
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Appearance: Frosty trichomes, vibrant colours, and a healthy structure often reflect strong cultivation practices.
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Burn quality: Clean, white ash and smooth smoke usually point to proper flushing, curing, and overall care.
When shopping for cannabis, think beyond THC percentages. At Pepe Cannabis Store, we always encourage customers to consider the entire experience — from aroma and flavour to the way a strain burns and makes you feel. THC might be the headline, but it’s the supporting cast of terpenes and cultivation quality that turn good cannabis into great cannabis.
Explore THC at Pepe Cannabis Store
At Pepe Cannabis Store in Burlington, we carry a curated selection of THC products, from flower and vapes to edibles and concentrates. Our knowledgeable team is here to guide you through different formats, strengths, and strains to find the right fit for you.
Visit us at 892 Brant Street, near Burlington GO Station, and discover Burlington’s best destination for THC.
FAQ: What is THC?
Does THC make you high?
Yes — THC is the main psychoactive compound in cannabis responsible for the high.
How long does THC last?
That depends on the format: smoking or vaping lasts 2–4 hours, while edibles can last 4–8 hours.
Is THC legal in Ontario?
Yes — cannabis and THC products have been legal since October 17, 2018.
How much THC should I take?
Beginners often start with 2.5–5mg in edibles, or a small puff from a vape or joint. Always “start low and go slow.”
What’s the difference between THC and CBD?
THC is psychoactive (it makes you high), while CBD is non-intoxicating and often used for balance.
