This Thursday is 7/10!
What is 7/10? Take the word "OIL" and flip it upside down.

That's the origin of this epic stoner holiday that celebrates all things cannabis concentrates—also known as "oil." Unlike the more famous 4/20, which focuses on cannabis culture as a whole, 7/10 is all about dabs, hash, live resin, rosin, and the art of extraction.

To celebrate, Pepe Cannabis Store has put all concentrates on 10% OFF all week long—perfect for stocking up on your favourite products or trying something new.

The Origins of 7/10: Why July 10th is Oil Day

While 4/20 has a long and documented history, 7/10 is a newer cannabis holiday. The number 710 began showing up in cannabis forums and on social media in the early 2010s. Flip it upside down, and you’ll see it spells “OIL.” The connection was simple and visual, and concentrate enthusiasts quickly adopted it as their own celebration day.

By 2013, 7/10 had gone mainstream. Events like the 710 Cup began popping up across legal markets in the U.S., showcasing the growing world of cannabis extracts. Since then, the date has become synonymous with dabbing culture, especially in Canada as legalization opened the door for more advanced concentrate products to hit the shelves.

What Makes 7/10 Different From 4/20?

While both are rooted in cannabis culture, 7/10 and 4/20 represent different parts of the experience.

4/20 is a celebration of cannabis in its broadest form—flower, edibles, advocacy, and community. It’s inclusive, accessible, and a bit more laid back.

7/10, on the other hand, is about potency, precision, and the evolution of the plant. It’s a day for extract lovers—people who appreciate the craft of rosin pressing, the complexity of terpene profiles, or the pure hit of a live resin dab.

It’s also a day that shines a light on the technology behind the scenes: the extractors, the rigs, the cold-cure processes, and solventless methods that push the industry forward.

Why Cannabis Concentrates Deserve Their Own Day

Cannabis concentrates represent one of the most exciting parts of modern cannabis. Whether you’re talking about traditional hash or high-end rosin, these products pack incredible potency, flavour, and variety.

7/10 gives these products the spotlight. It’s a day to recognize:

• The science and skill behind solventless extraction

• The artistry of full-spectrum products like live rosin

• The heritage of traditional hash-making techniques

• The innovation of modern dab tech and vaporizer design

For seasoned users, it’s a day to celebrate their go-to format. For new users, it’s a great opportunity to explore something beyond flower.

How to Celebrate 7/10 in Ontario

If you’re in Ontario—and especially in Burlington—celebrating 7/10 is easy. Grab your favourite rig, pick up a concentrate you’ve never tried, and take a moment to appreciate the elevated experience.

You don’t need to throw a huge party. You just need good vibes, clean glassware, and some high-quality hash, resin, or rosin.

Here are a few ideas:

• Start the morning with a smooth hash-infused joint

• Enjoy a full-spectrum dab in the afternoon sun

• Try a new live resin cart if you’re on the go

• Get into cold-cured rosin for the evening wind-down

The Best Cannabis Concentrates in Ontario, Canada

If you're serious about concentrates, Pepe Cannabis Store in Burlington is the place to go. They stock an expertly curated range of premium extracts—hash, diamonds, live resin, live rosin—all sourced from top-tier Canadian producers.

Here are some of the most exciting picks currently on shelf:

Tenzo THCA Diamonds
Buy now →
Formed and mined deep within the heart of BC, these pure THCa isolates are a rare find. Crafted from premium Tenzo flower and presented in a stylish ring box, these diamonds offer a clean, potent experience for extract connoisseurs.

Tribal Bubble Up Live Resin FSE
Buy now →
Made from the effervescent strain Bubble Up (Zoap x Deluxe), this live resin full-spectrum extract bursts with flavor and delivers a true-to-plant experience. The terpene and cannabinoid profile make it ideal for dabbing or low-temp vaporizing.

1964 Lebanese Hash – 2g
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A tribute to classic hash-making, this amber-colored Lebanese-style concentrate is created using traditional dry sift methods. Smooth, terpene-rich, and nostalgic, it’s a standout for hash lovers and first-timers alike.

Sauce Rosin Labs Live Rosin – Seasonal Gas Pack
Buy now →
Crafted from fresh-frozen cannabis flower using a solventless extraction process, this small-batch seasonal pack highlights the most potent gas-forward phenos like Purple Poison OG. Expect explosive flavour, thick aroma, and elite potency—ideal for dabbing purists who want uncut, unadulterated cannabis rosin.

Whether you're after something nostalgic, like old-world hash, or ultra-modern, like cold-cured live rosin, Pepe’s concentrate shelf is the best in the Burlington area—and one of the best in Ontario.

Why Pepe Cannabis Store is the Best in Burlington for Concentrates

There’s no shortage of dispensaries these days—but when it comes to concentrates, not all shops are created equal.

Pepe has built its reputation on depth of knowledge and quality curation. The staff actually understand the difference between live resin and live rosin, between hash and shatter. That matters—especially on 7/10, when the focus is on the best of the best.

Here’s why Pepe stands out:

• Curated concentrate menu: Only the best products make the shelf.

• Expert budtenders: You won’t get blank stares when asking for hashish.

• Legacy roots: The team has decades of cannabis experience—pre-legal and post.

• Convenient location: Right by the Burlington GO Station, it’s easy to stop by after work or on your way out of town.

Final Thoughts on 7/10

Whether you’re a seasoned dabber or concentrate-curious, 7/10 is the perfect excuse to explore the next level of cannabis. It’s a day to try something new, learn a little more about the plant, and connect with the community that surrounds it.

And if you're in Burlington, there’s no better place to stock up than Pepe Cannabis Store. Come through, ask questions, and take advantage of the 10% OFF concentrates all week long.

Happy 7/10. Celebrate responsibly—and enjoy the oil.